2020 was a milestone year for the Hellenic Coast Guard as it was celebrating 100 years of service.

The challenge was to organize an event respective to the history of the Hellenic Coast Guard and showcase that it has fully met its founding goal, by standing guard over the Greek seas for over a century. We accepted the challenge to organize it, meeting all the needs of this special event.

We developed a simple yet artistic approach that captured the Safety Force’s aesthetics and guidelines, we designed and implemented the branding and all relative materials, with respect to the history of the Hellenic Coast Guard, in Alexanda Trianti Hall – Megaron The Athens Concert Hall.

Moreover, aiming to achieve the maximum communication impact we leveraged all the media opportunities created.

We gained the below results:

• More than 1.200 attendees (Political & and State stakeholders)
• 74 shipping, and news journalists attended the event
• 305 publicity clippings with more than €180Κ ad value
• 15 TV reproductions